Info For Retailers
Non-GMO Month was created by the Non-GMO Project in 2010 as a platform for raising awareness on the GMO issue. Citizens and organizations across North America are waking up to the failure of GMO technology, and discovering the risks GMOs pose.
In 2012, the third annual Non-GMO Month became one of the farthest-reaching outreach campaigns of its kind. In all 50 states and 4 Canadian Provinces, over 1,500 retail stores stood up loudly and clearly for our right to know what’s in our food, and to choose non-GMO for ourselves, our families, and our planet.
During Non-GMO Month 2012, Supporting Retailers saw an average sales increase of 11.3% for Non-GMO Project Verified items (SPINS), generated 4.47 million Facebook impressions, drove the Verification of nearly 700 new products in just over a month.
Retailers who register for Non-GMO Month have access to a free, turnkey program designed to help you stand out in your communities as leaders in the non-GMO movement. The Non-GMO Project provides retailers with ongoing support in their event preparations, and tools including:
- Staff Training Tools and logbook copy to help your team address consumer questions, and tell your story
- Social and Print Media tools to help you reach your broader community
- Promotional pricing on Non-GMO Project Verified Products, coordinated with UNFI and Tree of Life.
- Merchandising tools, including endcap planograms, shelf-talker graphics, and a list of Non-GMO Project Verified UPCs, to help your customers start choosing Non-GMO Project Verified in the aisles
- And much, much more!
Protecting consumer choice and a non-GMO food supply require a multi-faceted approach, and lots of teamwork. Together, we have the power to create a food system that values safe, healthy Non-GMO food. If you haven’t already registered, get involved today! We look forward to supporting you in this critical work.
Non-GMO month is an excellent opportunity to educate and energize customers about choosing non- GMO verified products. Our customers were very excited to see all of the verified products available to them. Our events and promotions drove both sales and important dialogue around the threat of Genetically Modified foods. From shelf tags, posters and brochures to staff training material the project made it so easy to roll- out our celebrations. The micro site for retailers offers excellent, streamlined communications and the calendar of events helped keep us on track.
– Maureen Kirkpatrick
Standards Coordinator, The Big Carrot (Toronto, ON)
For more information, email firstname.lastname@example.org.