October is Non-GMO Month!
When we launched the first Non-GMO Month in October 2010, our intention was to start an annual month-long celebration to educate the public and spotlight Non-GMO Project Verified choices on shelves. Now in its seventh year, Non-GMO Month has more than quadrupled in size. Nearly 2,400 retailers have registered in 2016 to support the Non-GMO Project’s mission of preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices.
Thousands of brands and retailers across North America are helping the Butterfly land on dinner tables every day. Each autumn, we come together for 31 days to spotlight our expanding non-GMO future. We have a lot to celebrate this October: the Non-GMO Project Verified product count has soared past 40,000, the number of brands offering Verified products has climbed beyond 2,700, and the ever-increasing number of retailers offering those foods means more non-GMO choices for more people. The annual sales of Non-GMO Project Verified products is approaching $20 billion, and this success has helped drive the first-ever decrease in genetically modified crop acreage since GMO agriculture was introduced two decades ago. Thanks to your help, the Butterfly is flying high across North America!
To kick off this year’s Non-GMO Month, we’re hosting a special real-time event for our 1.2 million social media followers. Join me at 2:30 pm EST (11:30 am PST) on Saturday, October 1, for a Facebook Live video broadcast from the Community Food Co-op here in Bellingham, one of our local and long-time supporting retailers. In the live video, I’ll showcase a Non-GMO Month endcap and share tools and tips on how to make Non-GMO Month a success for your community. To help inspire fellow shoppers, please share our blog on your social media: Ten ways you can get involved with Non-GMO Month 2016. As we collectively launch our biggest Non-GMO Month celebration yet, I hope you’ll gather with us on our Facebook feed October 1st.
Megan Westgate, Non-GMO Project Executive Director