Nutpods Secures Non-GMO Project Verified Status Prior to Launch
Green Grass Foods, Inc. recently secured Non-GMO Project Verification for its first product, nutpods. The clean label dairy-free creamer made from almonds and coconuts will launch in late spring of this year. The product also carries Vegan, Gluten-free, and OU Kosher certifications.
The Non-GMO Project offers North America’s only independent verification for non-GMO products made according to rigorous best practices for GMO (genetically modified organism) avoidance. Verified products are produced in compliance with the Non-GMO Project Standard—that means ongoing testing of all GMO risk ingredients, facility inspections and an annual audit to ensure the highest possible standards for GMO avoidance.
GMOs, or “genetically modified organisms,” are plants or animals that have been genetically engineered with DNA from bacteria, viruses, and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe, according to the Non-GMO Project.
Green Grass Foods founder, Madeline Haydon, launched the company in November 2013 with a successful Kickstarter campaign that raised over $30,000. She has since won the Dream Big America competition and the Zenith Award for people’s choice for best investment opportunity at the Zino Society, a prestigious angel investment group in Seattle.
Madeline decided to produce nutpods after carrying a homemade concoction of almond and coconut milks in her purse for years to use in her coffee. “I kept looking for the perfect rich and creamy dairy-free coffee creamer at the grocery store and never found it. After waiting 3 years, I decided to explore the idea of launching my own brand.”
The product is part of a growing demand for milk alternatives; many coffee shops now offer both soy and almond milk for their customers. Industry-leaders Dunkin’ Donuts and Peet’s Coffee have recently introduced almond milk in their stores, and Starbucks now serves coconut milk at some locations. nutpods, unlike other alternative creamers, is unsweetened to let consumers ‘create their perfect cup’ with their preferred sweetener at their own sweetness level. It also differs from the competition due to its richer, creamier texture and balanced taste.
For more information, please contact Michele at email@example.com or 213-797-5586.