Greater Than Earns Non-GMO Project Verification
Chicago – February 25, 2015 – Greater Than is proud to announce that their three flavors of Low Calorie Sports Drinks, Orange + Mango, Tropical Blend, and Pom + Berry, are now Non-GMO Project Verified by the Non-GMO Project, North America’s only third party verification and labeling organization for non-GMO (genetically modified organisms) food and products.
Greater Than’s products that have gained Non-GMO Project Verified status mean they have been produced in compliance with the Non-GMO Project Standard and rigorous best practices for GMO avoidance.
For brothers first, founders second, Mark & Jon Sider, becoming Non-GMO Project Verified is representative of their mission. “From the outset in 2010, we have always believed in our vision for a powerfully branded and more natural sports drink,” says Mark Sider. “It’s for that reason we championed the use of coconut water back then and are now excited to offer a wonderful, low Calorie, Non-GMO Project Verified sports drink.”
The decision for their products to become Non-GMO Project Verified is consistent with the brothers’ belief that consumers have a right to know what’s in their food. GMOs have not been proven safe and Greater Than believes people have a right to know that what is in the food they are eating and feeding their children is safe. “In a category yet to offer a sound alternative, we’re very proud to take the lead and offer families a way to avoid GMOs,” says Jon Sider.
Greater Than will be exhibiting at the upcoming Natural Products Expo West Show in the Hilton Anaheim “Hot Products Pavilion.” Please visit us at Booth H100.
About Greater Than
In the best American tradition, when Chicago brothers Mark & Jon Sider couldn’t find a tasty and “clean” sports drink after an intense workout, they decided to create one.
Greater Than is pioneering a new category of hydration that meets the product demands of the rapidly growing, health and wellness focused hydration market. Officially Non-GMO Project Verified, Greater Than offers a low calorie sports drink with great taste and a coconut water base.
Through their message of #BeGreaterThan, they’re excited to continue to encourage positivity, inspire an active lifestyle, and promotes wellness.