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Non-GMO Month 2014 Launches Oct. 1

Are you ready? Join the 2,200 brands and more than 2,000 retailers that are empowering consumer voice by celebrating Non-GMO Month 2014! 0-celebrate-non-gmo-month

It’s October, and that means natural food stores across the U.S. and Canada are taking part in Non‐GMO Month, celebrating the public’s right to choose food and products that do not contain genetically modified organisms (GMOs). Organized by the Non-GMO Project, this month-long event provides a platform for citizens and organizations to stand up for the right to know what’s in their food and to choose non-GMO.

GMOs are plants or animals that have been genetically engineered with DNA from bacteria, viruses or other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe. Studies increasingly show a connection between GMOs and an array of health risks and environmental concerns. While GMOs are labeled or banned in most developed countries, in the U.S. and Canada they are unlabeled and are found in nearly 80% of processed food.

With U.S. consumer confidence shaken by ongoing food safety failures, distrust of GMOs is growing. As a result, consumers are increasingly seeking non‐GMO choices, and SPINS data has reported that Non-GMO Project Verified is currently one of the fastest growing label claims, reaching more than $8 billion in annual sales of Verified products.

Throughout October, shoppers will be able to find Non-GMO Project Verified choices featured at more than 2,000 Non-GMO Month registered retail stores. On the Non-GMO Month website, people can search the events calendar, find retailers, and enter a Non-GMO Month Daily Giveaway contest.

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Additional information is available at www.nongmomonth.org.