Colorcon, Inc. Announces Non-GMO Project Verification for Opadry® NutraPure™, Certified Organic Coating
Colorcon Inc. is proud to announce its Opadry® NutraPure™, certified organic coating is now Non-GMO Project Verified. This verification is the latest achievement by Colorcon in its aim to provide clean label ingredients for nutritional coating formulas. Opadry NutraPure has already captured the attention of companies marketing certified organic dietary supplements, as well as those who desire a more natural ingredients list. This new verification now adds the value of offering customers a verified non-gmo choice. Opadry NutraPure is produced in compliance with the Non-GMO Project Standard, which means Colorcon follows rigorous best practices for GMO avoidance, including segregation and traceability to prevent contamination.
According to the 2013 Market LOHAS Mambo Track Health and Natural Shopper Annual Study, 76 percent of natural food shoppers are seeking non-gmo products with Non-GMO Project Verified products representing more than $8 billion in annual sales. “As awareness of food ingredient labeling has increased, consumers are searching the retail shelves looking for non-gmo labeled products. As a result, we have experienced an increased interest from manufacturers to use more clean label ingredients for coatings and to meet this market need we chose for our product to become Non-GMO Project Verified,” stated Colorcon’s Senior Business Manager – Naturals and Food, Lou Palermo. According to Charlie Cunningham, Senior Manager – Product Development“Opadry® NutraPure™ produces a high gloss tablet which consumers will find appealing and easier to swallow. It also imparts exceptional flow to coated tablets and eliminates dusting, which in turn facilitates packaging, handling and ultimately eases manufacturing. With Non-GMO Project Verification this glossy tablet coating can provide supplement manufacturers an edge in marketing their products in this highly competitive environment.
Colorcon is a world leader in the development, supply and support of formulated products for the pharmaceutical and nutritional industries. Its core businesses include film coatings, modified release technologies, functional excipients and tablet design services. Colorcon has 18 technical service laboratories globally and more than 1200 employees exclusively dedicated to its customer base. For more information, visit www.colorcon.com.
Deborah J. Taylor
Global Marketing Communications Manager
Richard Hayhurst Associates, Ltd.
Phone: +44 7711-821527