Breakthrough beauty brand Andalou Naturals achieves Non-GMO Project verification
NOVATO, California, January 9, 2013 – Andalou Naturals premier manufacturer of natural skin care and hair care has joined forces with the Non-GMO Project to become the first complete personal care brand to have its entire line of products achieve Non-GMO Project verification. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO (genetically modified organism) food and products.
Founded by natural product innovators Stacey Kelly Egide and Mark A. Egide, Andalou Naturals launched nationwide with Whole Foods Market in March 2011, and has experienced vertical growth in the natural products industry with trendsetting retailers including Whole Foods, Pharmaca, Sprouts, Earth Fare, and Vitamin Cottage.
Committed to the consumers’ right to know what’s in their personal care products, Andalou Naturals worked closely with the Non-GMO Project, compiling data on over two hundred ingredients. “We are fortunate to have such a dedicated and accomplished team, including our Director of Product Development, Alissa Berihu, who led the coordination of this brand achievement,” said Stacey Kelly Egide, Andalou Naturals, CEO.
The Non-GMO Project, North America’s only third party verification and labeling program for non-GMO products, has seen requests for verification skyrocket. According to SPINS 2012 report, sales of Non-GMO Project Verified products have surpassed $2 billion dollars annually. “It’s the fastest growing label in the natural products industry,” says Megan Westgate, the group’s executive director, “Go into any natural foods store, any product category, any shelf, and you’ll find the label with the orange butterfly. This has really just happened in the last couple of years and it’s continuing to grow exponentially.”
In just two short years, Andalou Naturals has pioneered innovative fruit stem cell ingredients and high quality, natural products with meaningful standards and leadership values, by successfully partnering with leading natural and organic retailers.
“We have been a proud supporter of Andalou Naturals since their inception,” said Jeremiah McElwee, executive Whole Body coordinator at Whole Foods Market. “The entire product range meets our industry-leading standards for quality sourcing, environmental impact, efficacy, and safety. Andalou’s commitment to the Non-GMO Project and ingredient integrity continues to define and expand industry standards,” McElwee added.
About Andalou Naturals:
Andalou Naturals, awarded ‘Breakthrough Company 2012’, by Delicious Living / New Hope 360, is a rapidly growing manufacturer of branded all-natural personal care products specially formulated with Fruit Stem Cell Science. The complete product range includes 66 SKU’s in four categories; skin care, hair care, bath, and body care. Made thoughtfully and beautifully in Northern California, Andalou Naturals are Non-GMO Verified, Gluten-Free, 100% Vegetarian, Eco-Friendly, and Cruelty-Free.
The brand is sold primarily in the U.S. and Canada through natural health and beauty channels, as well as, exporting to 11 different countries worldwide. To learn more about Andalou Naturals products and shop online for their products: http://www.andalou.com. Find out what Andalou Naturals is up to by following them online http://www.facebook.com/andalounaturals and http://www.twitter.com/andalounaturals.
About the Non-GMO Project:
The Non-GMO Project is a non-profit committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. Find out more at http://www.nongmoproject.org.
For more information about Andalou Naturals, please contact:
Nathalie J. Bohn
Senior Director Sales and Customer Relations